Meet Our TeamLeadership Team Esther CromwellPresident & Co-Founder Esther founded the first Avendelle family-care home in 2005 after realizing her passion for senior care through helping an elderly, widowed neighbor. Read More Douglas CromwellVice President & Co-Founder, Business Operations Douglas serves as the business operations manager. He began his career in the culinary arts and transitioned to the health care industry in 2008. Read More Bill BuntingFranchise Sales and Support Bill has over 15 plus years of extensive corporate experience augmented by a formal education and refined by years of experience in the franchise industry. Read More